Tellason was founded in 2008 by Pete Searson and Tony Patella. The focus is on USA manufacture, using Raw Denim from Cone Mills and construction in San Francisco.
“We are 100% committed to the city of San Francisco and will make our jeans here and only here, forever. This place is the home of blue jean culture as we know it and moving production somewhere else to save a couple of bucks just won’t happen. If you know us, you know this to be true…”
What is Raw Denim?
Raw or “dry” denim refers to fabric that has not been wet processed or manipulated in any way prior to purchase. By leaving the fabric in its original state, it is the wearer that determines the aging characteristics of their jeans. This “story” is told over time and is based on the wearer’s daily life and what they do in their jeans. After just a few days of wear, the jeans become completely personal and unlike any other pair in the world.