Based on the idea of ‘Vintage Remade’, Neuw denim was founded in 2009 by Par Lundqvist. Originally named after Nieuwlandstraat, the street in Brussels where it all began but shortened to the more friendly ‘NEUW’. 

Designs are inspired by the vast collection of vintage denim he had accumulated since his teens along with his musical background in Stockholm. 

From classic Raw Selvedge to skinny black jeans designed to fade in their own individual way, NEUW have managed to carve out a large following in a short space of time and will no doubt continue to win new denim fans in the future.